Hakki Yemeniciler

Creative Director,
Digital Strategist,
Mobile Fanatic.

Website Redesign

The PKI redesign was focused on humanizing the PerkinElmer brand, promoting the idea of building relationships and trust. Soft edges, corners and gradients to were used to achieve a balance between “scientific” and “human”. Site entry points were tailored to user types and support a seamless cross-over between all existing PerkinElmer sites.